Does your company or service have a customer service line? Do you find yourself answering the same questions day after day? Working with customers is very important, but it takes time.
You want a Web site that answers commonly asked questions. It means including an e-mail button for unique questions or problems. This gives your customer the freedom to ask questions without being put on hold for an extended period of time. It will also reduce the number of calls that customer service takes - allowing your staff to help customers in a timely manner.